Archive for the ‘Marketing to Expats’ Category
At Just Landed, we believe that Expatriate marketing is both and art and a science. With our partners, we want share the marketing insights. As a starter, we’ll have a look at some of the basics of targeting specific expatriate segments. Here is our presentation on Geo-targeting and Content targeting. Make sure to comment this [...]
You probably have heard this question before: “What is exactly is your target market”? Of course, we hear this question a lot as well, an our answer has so far been straightforward: “Anybody living, working or studying abroad”. In other words, Just Landed is for expatriates and migrants that choose to live in another country, [...]
Companies have been slicing and dicing their target audiences for years; distinguishing different groups with codes like ABCDE and nicknames like ‘Baby Boomers’ and ‘Generation Xers’. Over the last few years, marketers have started to wake up to the fact that ‘people not born here’ represent a growing segment of their total audience. More importantly it is becoming [...]
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