Our accelerated traffic growth is partially due to the relaunch of our expat community and our marketplaces for expat jobs and international property.

Especially the relaunch of our marketplaces has generated astonishing results: With the new design, ads are simply opened up as a layer on the same listing page, so clicking on an ad does not generate a complete page load anymore. For this reasons, we decided not to count these ad clicks as impressions for the moment, and thus expected our total number of page impressions to decrease after the relaunch. However, even without counting the ad clicks any more, the total number of impressions has increased, proving that the redesigned site is used far more extensively than before. If we were to count each ad click as a full page impression (like on ‘traditional’ classified sites), our number of impressions would be even higher.

Some users and partners also asked us for our unique visitors and comparative data with other expatriate site. In August 2009, our site reached more than 1.8 million unique visitors. As for competition – we do not like to compare our traffic to other expatriate sites (and prefer to focus on our own development). If you want to get an idea of where we positioned in the expatriate field, however, you can do your own analysis using Google Trends. Though we do not check these numbers regulary, it is clear that Just Landed has now become one of the worldwide leading expatriate sites in terms of reach.

There are still many things to improve and we’re working on a range of new products to make Just Landed even more useful in the future.  As always, we welcome any feedback – so stay tuned on our upcoming developments.

After a disappointing traffic development in spring, growth has now picked up again. This is partially due to some architectural changes we implemented to cope with the increasing server load. As Just Landed continues to grow, scalability of the platform becomes more and more important to guarantee speed of page delivery.

Already of today, Just Landed has become one of the worldwide leading online destinations for people moving countries, making it the platform of choice for expatriate advertising on a global scale. During the last month, we have been working on a complete redesign of the site which will be launched within the next weeks – so stay tuned on upcoming developments! As always, we welcome any feedback that helps us make our site even better in the future.

Guion & Kent provide an interesting set of guidelines for ethnic marketing with these five principles to follow:

1. Value the cultural uniqueness of your target group.
2. Value cooperation and bridge-building with community leaders and other organizations working within the community.
3. Value the cultural beliefs, symbols, and practices of your target group.
4. Value differences in languages, accents, practices, and social conduct.
5. Value word-of-mouth and interpersonal communication to spread your message.

It is becoming more common to hear about different ways in which companies are reaching out to different communities, some examples include:

• The UK’s large Polish expat community was identified as a succulent target by Tesco who reckoned that there were enough home-sick Poles to justify launching a specific range of imported and own-brand products and even a specific website to buy them from http://www.tesco.com/polski/
• Wal-Mart providing hitching posts so Amish customers can tie up their horses outside the store and launching Supermercados de Walmart to service the large Hispanic communities in Pheonix and Houston. More
• Most people would classify McDonalds as the best example of global standardisation, a Big Mac is a Big Mac everywhere, no? In reality, there is a fair amount of customisation going on, both at a national levels and targeting specific ethnic groups. In some countries with large Muslim populations, there is a menu with halal beef in the burgers. Chicken is more popular with the Chinese, so gets more placement on the menu there.
• In Germany, one of the mobile operators launched a brand specifically targeting the large Turkish population: http://www.ayyildiz.de/

This is a globalisation trend where consumers do get some definite benefits from the attentions of big business. Companies that provide more customised and appealing offers for different groups will gain customers as markets fragment. Marketers take note! Show you care about what different groups of people want, then they will be more likely to engage with your brand.

UPDATE: We have added to some information about expatriate media here.

This accelarated growth is due to various reasons: First of all, we have extended our editorial coverage of country guides, launching new countries and adding additional translations to the existing ones. Second, our applications for international jobs and property are continuing to grow. And third, our new expat community is starting to take off, with more and more new members signing up each day.

With more than 1.5 million expatriates visiting our site each month, Just Landed is now one of the worldwide leading expatriate portals in terms of reach, country and language coverage. For companies interested in expat marketing, Just Landed is thus becoming ‘the place to be’ for reaching new customers in the expatriate market.

While our country guides continue to draw more visitors every month, we are also recording new traffic records on our applications for international real estate and international jobs. In August 2008 we launched an expat community for people moving countries, which is generating positive feedback from our members.

At this point, we would like to thank all our users, customers and partners that have helped us to make Just Landed such a success. As always, any feedback on how we can get even better is highly welcome!

Due to the launch of new applications and contents, we expect our growth to accelerate further during the next months, increasing our visibility in the market and offering our advertisers even more opportunities to reach people moving country. Thanks to everybody who has helped us on our development and – most of all – to our users whose continued trust is the base of the success of Just Landed!