Category: Marketing to Expats

At Just Landed, we believe that Expatriate marketing is both a work of art and of science. With our partners, we want share the marketing insights. As a starter, we’ll have a look at some...

You probably have heard this question before: “What is exactly is your target market”? Of course, we hear this question a lot as well, and our answer has so far been straightforward: “Anybody living,...

Companies have been slicing and dicing their target audiences for years; distinguishing  different groups with codes like ABCDE and nicknames like ‘Baby Boomers’ and  ‘Generation Xers’. Over the last few years, marketers have started to wake...